Lola Casademunt aims to triple results in 3 years and boost internationalization

The fashion and accessories brand Lola Casademunt plans to triple its results by 2026 compared to this year, in which it expects to generate over 45 million euros in revenue. This ambitious expansion plan includes the opening of new stores in several countries in the near future.

The Catalan brand, which recently opened a new store in Malaga, grew by more than 70% in 2022 compared to the previous year, a period still overshadowed by the pandemic. It anticipates continued double-digit growth in the coming years.

In an interview with EFE, the company’s CEO, Paco Sánchez, explained that they are exceeding the goals set for “professionalization and internationalization” in 2020 when he joined the company.

“In January 2021, we only operated in Spain and Portugal, and today we have established a presence in 28 countries across the globe. 35% of our revenue comes from exports,” said Sánchez.

Lola Casademunt products can be found in stores and retail spaces in Spain, Mexico, and Portugal, as well as in over 550 multi-brand channels in Sweden, Italy, France, Belgium, among other countries.

“At the end of the year, we will open seven stores in Saudi Arabia, in Jeddah and Riyadh, and by 2025, we plan to start opening our own stores outside of Spain,” said Sánchez regarding the new direction they hope will “establish Lola Casademunt as a leading brand worldwide.”

New store in Malaga

Lola Casademunt has now arrived in the center of Malaga with a new physical store, adding to the existing points of sale in El Corte Inglés in the capital and Puerto Banús, as well as the store in La Cañada shopping center in Marbella.

“The women of Malaga are quintessentially Lola; they like to bask in the sun, but above all, they love fashion and enjoy it,” said Sánchez.

Finding a “quality” location in Malaga has been “difficult” for the brand due to the high demand the city has experienced in recent years. “We wanted to be in an area where local customers appreciate us and we can be in close proximity to them,” explained Sánchez.

Ultimately, they have secured a 100-square-meter space on Bolsa Street, a branch of the sought-after Larios Street, where both local and occasional customers as well as tourists converge.

With this addition, Lola Casademunt now has 22 stores, four franchised outlets, 42 points of sale within El Corte Inglés, and more than 800 multi-brand retail spaces in both Spain and Portugal.

Lola Casademunt’s DNA

Originating as a creator of artisanal accessories back in 1981, Lola Casademunt has since evolved to encompass a diverse array of offerings, including clothing and footwear.

“We have a creative department led by Maite Gassó, who serves as president, creative director, and is also the daughter of the founder. The team’s mission is to elevate the essence of the brand. We don’t draw inspiration from anyone; we create our own unique products,” added Sánchez.

The core strategy of the company revolves around empowering women to “feel beautiful” and adorn themselves with Lola’s creations.

“We don’t believe fashion has an age; it’s a matter of attitude. The founder, Lola Casademunt, is a 92-year-old woman who wears Lola, but her 13-year-old granddaughter also wears Lola. It’s about enjoying fashion,” concluded Sánchez.