Monica Vinader gets £8 million investment after private equity deal

Monica Vinader, the demi-fine jewellery company, has received an £8 million reinvestment from UK-based consumer brands investor Piper, according to reports.

It comes after a majority holding in the brand was recently sold to Bridgepoint Development Capital as the jeweller focuses on growth both in the UK and around the world.

Piper first invested in the business in 2016, since when Monica Vinader has seen strong growth. Sales have quadrupled to get close to £100 million and its direct-to-consumer sales now make up 65% of its total turnover — up from 35%. Meanwhile, US revenues account for 20%+ out of the total, compared to under 5% a few years ago.

Piper said of its reinvestment that it sees plenty of growth opportunities for the label in the UK, US and Asia pacific with the brand having become a leading one in the affordable luxury segment.

After the 15-year-old business — run by Monica Vinader and her sister Gabriela — sold its a majority stake to Bridgepoint, the Vinader sisters retained a minority stake in the firm. And Pinsent Masons, the legal adviser that guided the company through the sale, said the new investment will allow it to turbo-charge its growth.