Ommy Akhe on How Augmented Reality Could Transform Fashion



Subscribe to the BoF Podcast here.

When it comes to testing new technologies, there is always an element of the unknown for brands. While tech investments may not immediately translate to a revenue bump, willingness to experiment could radically transform the fashion industry, according to Ommy Akhe, a creative technologist specialising in experimental software and augmented reality prototypes, who spoke at The BoF Professional Summit: New Frontiers in Fashion and Technology.

“Understanding your customers, the things they value, the challenges you can help them overcome and what gets them excited — it’s essential to meet users where they are,” says Ahke. “The only constant is change. So why not join the journey and start enjoying the current future?”

Key Insights:

  • Consumers today are younger, spend more time online and are used to valuing arbitrary digital assets like follower counts and verified check marks. This means they are also more apt to spend money on digital items that hold value in the real world.
  • The tools that will build the metaverse — including 5G, artificial intelligence and virtual reality, for example — are well established and consumers are used to interacting with them.
  • Ahke’s digital skins projects overlay dynamic imagery on bags, clothes and shoes through a phone lens. Brands can implement this sort of technology to drive loyalty and give buyers more avenues for expression.



Credit: Source link

Discover

19,463FansLike
232,230FollowersFollow
75,244FollowersFollow
13,833FollowersFollow
2,920SubscribersSubscribe

Sponsor

spot_imgspot_img

Latest

What the Inflation Reduction Act May Mean for African Americans

This post was originally published on The Washington Informer By Kayla Benjamin About 25 climate advocates stood near the Capitol building to support the passage of the nation’s biggest...

Bitcoin’s Short-Term Volatility Is Irrelevant Once Investors Understand Its Fundamentals, Says MicroStrategy CEO

As the recent crypto sell-off continues to elicit mixed reactions and concerns, Michael Saylor, MicroStrategy CEO, has told investors that they should not...

Why Gucci Wanted A Change — And What’s Next

This week, Gucci announced it would part ways with its star designer Alessandro Michele, stunning many brand devotees and even fashion insiders.“He was...

Sunglasses To Make You Wish It Was Summer All Year Round

Are you the type to wear sunglasses inside? I am. Guilty as charged. It has nothing to do with being a diva or...

Best Tinted Moisturizers to Replace Your Foundation

We love foundation and moisturizer as much as the next girl. What we don’t love? When our foundation gets cakey and our moisturizer makes us...
en English
X