Shiseido and Dolce & Gabbana Partially Terminate Beauty Agreement | The Business of Beauty


Dolce & Gabbana beauty range. Shutterstock.

Changes will be effective from December 31st in all markets, except France. The termination is in line with Shiseido’s long-term strategies announced for 2023 onwards.

Currently, Shiseido subsidiary Beauté Prestige International (BPI) is  considering a continuation of license activities with Dolce & Gabbana within France through the rest of the year. An agreement would also see the production of Dolce & Gabbana beauty products worldwide for at least a year, starting in January 2022.

This news comes following a sales slowdown for Shiseido during the pandemic. Earlier this week, the company also announced it was considering selling its North American makeup assets, including Bare Minerals, Laura Mercier and Buxom, according to WWD.



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