ShopStyle Collective Rebrands as Collective Voice



The influencer marketing and monetisation platform on Tuesday unveiled a rebrand, including a new name, Collective Voice. Along with the new moniker, Collective Voice is also introducing a host of new offerings for creators, including TapTo.Shop, a tool that allows creators to make a space to share multiple affiliate links and monetised content, all through one link that they can share via platforms like Instagram and TikTok. Another, Amplify, is a community-building and education programme for influencers that will give participants an opportunity to learn more about ways to generate and increase their income. The platform is also the data and insights it makes available to creators.

The platform’s fresh name puts some distance from Collective Voice’s sister platform, shopping search and content platform ShopStyle, a database where consumers can look for items across various retailers, get cash back on their purchases through Rakuten Rewards (Rakuten is ShopStyle and Collective Voice’s parent company) alongside fashion-focussed content.

“The needs of our brand and creator partners have evolved, and Collective Voice is in the unique position of being able to provide technology, services and transparency to meet those needs,” said Lindsay Jerutis, General Manager at Collective Voice. “Collective Voice combines the power of storytelling, community and scale all under one roof.”

Learn more:

The Complete Guide to Influencer Marketing — Download the Case Study

As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing’s full power, considering everything from talent scouting to the effectiveness of metrics.



Credit: Source link

Discover

19,463FansLike
232,230FollowersFollow
86,110FollowersFollow
13,613FollowersFollow
2,920SubscribersSubscribe

Sponsor

spot_imgspot_img

Latest

Designer Seema Kashyap closes Couture Runway Week with actor Ishita Dutta as showstopper

Designer Seema Kashyap closed the 5th season of the Couture Runway Week (CRW) with her collection ‘The Front Row’ with actor Ishita Dutta...

In The Photograph, Madonna Is Wearing A Black Lace Corset

Although Madonna has always shocked the public, in recent years, the 63-year-old...

Charrisse Returns & Ashley Gets A Divorce – Hollywood Life

https://www.youtube.com/watch?v=8eay_VmLFPI The most underrated Real Housewives series is almost back on our television screens! The Real Housewives of Potomac season 7 premieres Sunday, October 9 and Bravo...

Alix Earle Shares Details on Her Breast Augmentation

For pretty much anyone who’s on TikTok, the name Alix Earle should ring a bell. In the past months, Earle as been...
en English
X