The Debrief | How Athletes Are Building Fashion Brands

Follow The Debrief wherever you listen to podcasts.

Athletes have long been part of the fashion conversation. In the past, they’ve capitalised on their influence by inking brand endorsements with the likes of Nike and Adidas. Now, stars like the NBA’s Russell Westbrook, soccer player Megan Rapinoe and runner Allyson Felix are taking it a step further and launching their own labels in pursuit of more financial and creative control.

“A fashion brand can provide a revenue stream that will long outlast the playing career of an athlete,” said Daniel-Yaw Miller. “Athlete-run brands give their founders freedom they could not experience in a typical endorsement deal.”

  • Tennis champion Rene Lacoste’s namesake label is one of the earliest examples of an athlete starting a brand. One of the latest is NBA star Russel Westbrook’s Honor the Gift, which just showed its Spring 2023 collection at Paris Fashion Week.
  • Founding a brand gives athletes more control over creative direction, finances and their future; whereas endorsement deals often mean athletes have little say, are restricted in what they can wear and will expire upon their retirement.
  • Many athlete-founded brands are imbued with a sense of purpose. After leaving Nike, track star Allyson Felix founded footwear and apparel label Saysh — which just closed an $8 million funding round led by Gap’s investment fund — with a nod to her advocacy for maternity rights baked in, allowing mothers and pregnant women to trade in shoes as their foot sizes change.
  • Though many athletes, including Westbrook and Felix, are pushing out brands toward the end of their playing and running careers, younger players are starting their careers with the mindset that they will eventually run fully-fledged businesses like Honour the Gift or Saysh.

Additional resources:

Credit: Source link






Julie Ann Emery on the ‘Most Effective Thing’ for Dark Circles and Filming ‘Five Days at Memorial’

From Better Call Saul to Preacher, the characters Julie Ann Emery portrays have a way of sticking with us. She stars in...

Syndicated Court Shows ‘Judge Mathis’ and ‘The People’s Court’ are Coming to an End

After more than two decades on television, “Judge Mathis” and “The People’s Court” are coming to an end. Deadline reports that “Judge Mathis” is...

Jason Alexander Was Convicted Of Trespassing And Misconduct After Trespassing Into Britney Spears’ House

After breaking into her house on the day of her June wedding to Sam...

Metro Boomin Pays Off Mortgage For Family Whose Dad Died In The Buffalo Mass Shooting

A racism-motivated mass shooting in Buffalo, New York on 14th May 2022 left 10...

Inter Parfums posts record 2022 sales, raises 2023 guidance

Inter Parfums Inc. announced on Tuesday record full-year 2022 net sales and updated its 2023 guidance. The New York-headquartered company said net sales rose to...
en English