Alexander McQueen’s 2001 Voss collection. Chris Moore/Catwalking.com.
The partnership will be the debut of the reseller’s “Brand Approved” programme, in which Alexander McQueen will authenticate and buy back secondhand items from a select group of its shoppers, which will then be listed on Vestiaire Collective’s platform.
The shoppers, in turn, receive store credit from Alexander McQueen, and the buyers of items under the programme will receive extra verification of their authenticity.
“Now that the service has launched, it will be available for future interested brands,” Vestiaire Collective co-founder and president Fanny Moizant said in an email statement to BoF.
Alexander McQueen joins a fast growing list of luxury labels venturing into resale for the first time in recent months. Last October, Gucci announced a similar partnership with The RealReal, while Levi’s unveiled its own secondhand channel operated by resale white-glove service Trove.
Brands have many options when it comes to choosing a resale service, from building its own resale arm completely in-house to working with one of several resale models that outsource the technology and logistics components, including Vestiaire’s Brand Approved programme.
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