Arpita Mehta to collaborate with Dyson for LFW X FDCI show


Designer Arpita Mehta has partnered with Dyson’s hair care technology for her upcoming show at the Lakmé Fashion Week X FDCI.

Arpita Mehta to collaborate with Dyson for LFW X FDCI show – Lakme Fashion Week

The collaboration will see hairstylist Adhuna using Dyson hair care machines as well as a hair care presentation by the Dyson Engineer to style the models for the show.

The showcase will feature a range of silhouettes such as low-waisted pants, panelled capes, bralettes, kaftans, fitted dresses, and more.

Commenting on the partnership, Nicklaus Yu, senior engineering manager at Dyson in a statement said, “The backstage environment is fast paced and high pressure. So too are Dyson hair care tools, precision engineered for enhanced styling, with less heat damage. Our Hair Care technologies are engineered to deliver exceptional style and provide optimum performance for all hair types.”

Commenting on the collaboration, Arpita Mehta added, “Curating a mood board of hair and makeup is something that excites me when I plan and envision my collection. Dyson is known to be a brand that has revolutionized the hair care industry with innovative products which make styling faster and easier and I am thrilled to be partnering with Dyson for my collection.”

The Lakmé Fashion Week x FDCI will be held from March 9 to 12 in Mumbai at Jio World Garden.

Copyright © 2023 FashionNetwork.com All rights reserved.



Credit: Source link

Discover

19,463FansLike
232,230FollowersFollow
86,110FollowersFollow
13,613FollowersFollow
2,920SubscribersSubscribe

Sponsor

spot_imgspot_img

Latest

Three Body Weight Moves You Can Do Anytime, Anywhere

Even if life has pivoted many of us to a WFH situation, we’re all still crunched for time. Just because we don’t have an...

Georgia Doctors and Advocates File New Challenge to Six-Week Abortion Ban in State Court

Georgia Doctors and Advocates File New Challenge to Six-Week Abortion Ban in State Court Georgia physicians, reproductive health care providers, and advocates filed a...

Kristin Cavallari Rocks Lingerie & Blazer In New Campaign: Video – Hollywood Life

View gallery Laguna Beach alum Kristin Cavallari, 36, pulled off lingerie as clothing in a sexy new photoshoot on Apr. 25. “coming soon,” she captioned the...

Why Michelle Collins Didn’t Last Very Long On The View

It's thought Michelle Collins' "The View" departure wasn't exactly her idea. Variety claimed the decision was all that of ABC executives, reporting that...

How To Lose Weight For Your Wedding

  Weight loss is always a challenge, but it can be even more difficult when you have wedding planning on your plate. Here’s a...
en English
X