Designer Arpita Mehta has partnered with Dyson’s hair care technology for her upcoming show at the Lakmé Fashion Week X FDCI.
The collaboration will see hairstylist Adhuna using Dyson hair care machines as well as a hair care presentation by the Dyson Engineer to style the models for the show.
The showcase will feature a range of silhouettes such as low-waisted pants, panelled capes, bralettes, kaftans, fitted dresses, and more.
Commenting on the partnership, Nicklaus Yu, senior engineering manager at Dyson in a statement said, “The backstage environment is fast paced and high pressure. So too are Dyson hair care tools, precision engineered for enhanced styling, with less heat damage. Our Hair Care technologies are engineered to deliver exceptional style and provide optimum performance for all hair types.”
Commenting on the collaboration, Arpita Mehta added, “Curating a mood board of hair and makeup is something that excites me when I plan and envision my collection. Dyson is known to be a brand that has revolutionized the hair care industry with innovative products which make styling faster and easier and I am thrilled to be partnering with Dyson for my collection.”
The Lakmé Fashion Week x FDCI will be held from March 9 to 12 in Mumbai at Jio World Garden.
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