DLF Mall of India holds wedding showcase, launches winter campaign

DLF Mall of India held a wedding themed fashion show in Noida named ‘Wedding Tales’. The interactive event featured a mix of runway shows and activities to engage shoppers for the winter wedding season.  

The retail business has also launched a campaign titled ‘Ab Shaadi Ke Liye Taiyaar Ho Jao’ which includes a digital film and is designed to celebrate the emotional aspects of weddings while promoting related products, the mall announced in a press release. As the winter wedding season is a major source of income for fashion and jewellery retailers, DLF Retail is focusing on driving mall traffic during this important time. 
 
“We are excited to host the third season of Wedding Tales at DLF Mall of India. At DLF Malls we share the innate value of providing extraordinary experiences to our customers and want to be a part of their most cherished memories,” said DLF Retail’s executive director Pushpa Bector in a press release. “We understand that a wedding is one of the most important occasions in one’s life and the idea behind ‘Wedding Tales’ is to make this once-in-a-lifetime experience shared with friends and family through unique shopping offerings. This initiative is a testament to our never-ending pursuit of making our properties, not just a destination for shopping but a destination of experiences.”

To offer interactive experiences to shoppers, the mall offered masterclasses by makeup artists Samaira Sandhu and Bhumika Bahl as well as other activities. The mall houses over 330 brands, including over 150 fashion brands, many of which launched seasonal wedding goods during the event. 
 
“Enriching shopper experience and supporting our retail partners in their brand journey is at the core of every initiative taken at DLF Mall of India,” said DLF Malls’ senior vice president and head of operations Manish Mehrotra. “We are now hosting the third season of Wedding Tales, and every season we have enhanced the curation and value offering for our shoppers. It’s encouraging to see the excitement among our brand partners and their active involvement in the campaign.  We are hopeful that campaigns such as Wedding Tales will help our retailers attract the right audience and improve their brand performance.”