Clothing brand Lovebirds collaborated with multidisciplinary creative studio HowAreYouFeeling.Studio to orchestrate an artistic presentation of its spring/ summer 2023 collection ‘Space in between’ at the Australian High Commission in New Delhi.
This season, Lovebirds presented their latest collection through the lens of art, the brand announced in a press release. The event took place in the capital on February 25 and its highlight was a red ball, representing art, which models pushed through a tight space, representing the hallowed halls of fashion.
“Working with Lovebirds was an extremely evolved creative practice,” HowAreYouFeeling.Studio’s co-founder Neil Ghose Balser in a press release. “It felt very fluid and collaborative, as if different mediums and perspectives were speaking one language.”
The art installation where the large red ball was pushed through the space, to create an opening, was designed to represent the space within our own lives and partnerships, “that lends itself to a higher creativity of sorts,” said HowAreYouFeeling.Studio’s co-founder Doyel Joshi. “We are very much in awe of what Lovebirds has created for the Indian Zeitgeist and how far they are willing to push the boundaries of fashion and their emotional investment in art – it’s an all-encompassing approach to move culture forward.”
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