Nike unveiled its Black History Month clothing collection and a new donation initiative as part of its 2020 commitment to racial justice. The sporting brand is donating a total of $7.75 million to four education innovation initiatives and social justice reform organizations.
The clothing collection continues the company’s ongoing celebration of Black heritage that first began in 2005. Apparel bearing the phrase “Future Movement” is featured throughout the collection. In addition, the athleticwear retailer introduced three sneaker styles designed by Black creators. The sneakers feature Easter eggs throughout the design scheme, such as flags of African and Caribbean countries to showcase solidarity among black communities across the world. Nike will also launch a new episode of its Future Movement Broadcast on February 22nd to further support the launch.
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