Gen Z Fashion NFTs : Boohoo Man

Boohoo Man announced the launch of its first collection of eight NFTs and the retailer plans to give one NFT to eight people at random. The eight-piece NFT collection includes artful depictions of t-shirts, outerwear, hoodies and tracksuits and the digital assets will be made available as part of a competition.

Samir Kamani, CEO of Boohoo Man, says “Blockchain technology and NFTs are on the tip of everybody’s tongue and have been for quite some time. We have seen luxury brands flock to the Metaverse one after another, but we are yet to see any fashion brands in our market enter the space.” With the future of digital fashion in its sights, the Gen Z brand has plans to release more NFTs, collabs, digital designs and games.



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