H&M ‘Loooptopia Experience’ launches on Roblox


H&M announced on Wednesday the launch of the H&M ‘Loooptopia Experience’ on Roblox. 

H&M Loooptopia Experience launches on Roblox. – H&M

H&M Loooptopia, an interactive world, invites players to create virtual garments and wardrobes for their avatar, while experimenting with materials and patterns. Likewise, the new interactive online experience allows users to learn about fashion and circularity.

Users can style their avatar with newly created clothes, along with accessories, dance moves, music tracks and special effects to create an amazing performance on the runway. To promote circularity, users can trade clothes with friends, as well as recycle old clothes to earn super-rare elements and become the star of the runway show. 

“People who shop and wear H&M garments and accessories are increasingly spending time in virtual spaces and digital worlds. The H&M Loooptopia Experience on Roblox is now allowing us to explore new ways to engage with our current and new customers in the places they love to be, both online and offline,” said Linda Li, head of customer activation & marketing, H&M Americas. “In the coming years, H&M will continue to explore this fast-growing expanse of virtual and augmented realities.”

At the heart of the interactive world is a vibrant city square which sets the stage for visitors to embark on play sessions in visually stunning alternate worlds, and gather a variety of fashion ingredients by engaging in mini-games, styling sessions, live-events and more. 

“At H&M we want to encourage the emerging generation of digital natives to express themselves through fashion both off and on screen. H&M Loooptopia Experience on Roblox is an exciting new world that unleashes creativity and lets players create and evolve their virtual wardrobe on Roblox, so they can feel the most like themselves through their avatar,” added Max Heirbaut, global head of brand experience, metaverse, for H&M.

Copyright © 2023 FashionNetwork.com All rights reserved.



Credit: Source link

Discover

19,463FansLike
232,230FollowersFollow
90,746FollowersFollow
13,491FollowersFollow
2,920SubscribersSubscribe

Sponsor

spot_imgspot_img

Latest

As She Exits MJ, Madonna Puts Up A Spectacle By Flashing Her Bra And Underpants While Wearing A Sheer Black Lace Dress

The 63-year-old celebrity uploaded a film to social media that was assembled from still...

Isabelle Guichot from SMCP explains the rationale for entering the Indian market

Translated by Roberta HERRERA Published Dec 5, 2023 "Continuing a strategy aimed at rebalancing our international presence." During its 2022 annual report, the SMCP group explicitly outlined...

Inside Chelsea Handler’s Tense Relationship With Heather McDonald

Pop culture aficionado Heather McDonald has got the juicy scoop but does she sell (or trade it, rather) it to Us Weekly? In January...

The Oscars Are Back: What That Means for Fashion

The conventional wisdom around awards shows these days is that their importance as a cultural force is in possibly terminal decline. Last year’s...

Sophia Bush Files To Divorce Husband Grant Hughes – Hollywood Life

View gallery It is the summer of breakups and Sophia Bush, 41, and Grant Hughes, are another couple to take the hit! The One Tree Hill...
en English
X