Rapper-Backed Anime Apparel : Hypland

Hypland, a pop culture-focused fashion label founded by Jordan Bentley, has officially unveiled its new Yu Yu Hakusho collaborative collection. The new capsule comes on the heels of the brand’s recently launched Yu-Gi-Oh! 25-anniversary collection, which also delivered a wide range of anime-themed apparel.

For the launch, Hyland tapped Florida rapper Cochise — a well-known fan of Yu Yu Hakusho — to model the entire collection in an energetic lookbook. The collection consists of a variety of items, including t-shirts, crewneck sweaters, pullover hoodies, rugs, and blankets, all of which come dressed in eye-catching Yu Yu Hakusho graphics.

Specific characters from the show are included throughout the capsule, such as Youko Kurama, Kazuma Kuwabara, Botan, Yusuke Urameshi, Hiei, and Genkai. According to the company, the entire collection will go on sale on January 15 on the Hypland website.

Image Credit: Hypland



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