Walmart, Target, Sephora and More Deals to Shop – WWD

Like last year, Black Friday 2021 is looking different.

Several major retailers are again starting the Black Friday shopping event early, with many sales periods starting at the beginning of November. This move is largely due to the ongoing pandemic, with retailers responding to supply chain blockages and product shortages, and offering customers more time to do their holiday shopping. Many retailers are also continuing last year’s practice of closing its stores on Thanksgiving as a way to thank its associates and reduce the spread of COVID-19. 

Retailers like Best Buy, Walmart, Macy’s and others have already revealed their Black Friday shopping events, with others slated to make their announcements in the next few weeks.

Here, WWD rounds up how several major retailers are doing Black Friday 2021. Read on for more.

This article will be updated as retailers announce their Black Friday initiatives. 


Amazon is continuing its tradition of offering a longer holiday sales period that started at the beginning of October. The deals are available on Amazon’s “Epic Deals” page and spans across virtually all its categories, including fashion, beauty, home, electronics and more.

Throughout October and November, Amazon will drop deeper deals on select merchandise. It is currently amid its Holiday Beauty Haul savings event, its first beauty-specific shopping event, where the company is offering up to 40 percent off on products across skin care, hair care, color cosmetics and fragrance.

Best Buy 

Best Buy Inc. is starting off the holiday shopping season early, offering Black Friday deals starting on Nov. 19, a week earlier than the actual Black Friday.

The retailer is offering deals on many of its electronics, including savings on smart TVs from Samsung, LG and Sony and on Apple products like the new iPhone 13 and iPad.


JCPenney will also start offering Black Friday deals on Nov. 1 through the rest of the month across fashion, home, beauty and more categories. The retailer is also offering its Joy Sweepstakes during the holiday shopping period where customers can win prizes when they shop. Prizes include gift cards, home electronics and a trip to Los Angeles.


Kohl’s is offering holiday savings throughout November, with six days of Black Friday deals starting on Nov. 21. The retailer is also offering a sales initiative where it awards $15 Kohl’s Cash for every $50 customers spend during the Black Friday week.

Some of the retailer’s deals include 15 percent off online and in-store purchases from Nov. 5 to 10, $10 in Kohl’s Cash for every $50 spent from Nov. 6 to Nov. 10 and 10 to 20 percent off on Sephora at Kohl’s beauty items for its Beauty Insiders members from Nov. 5 to 15.


Macy’s is starting its Black Friday deals on Nov. 3, with new deals presented each week across all its categories. All Black Friday deals will then be offered between Nov. 23 to 27. Some deals include 40 to 50 percent off men’s and women’s boots, 50 percent off designer handbags, 50 percent off select beauty products, 60 percent off select homeware and 65 percent off sheets and bedding.


Nordstrom is offering up to 40 percent off on all its product categories throughout November. The department store will also be adding more deals the week of Nov. 19.

Old Navy 

Old Navy will offer 50 percent off on Black Friday. Stores will open at 5 a.m.

Sam’s Club

The membership-based retailer is hosting Black Friday deals from Nov. 25 to 28. Called Thanks-Savings, Sam’s Club will be discounting its products across all categories. On Nov. 25, customers will find Black Friday sales online only, as the retailer will be closing its stores on Thanksgiving.


Sephora is offering holiday shopping deals starting Nov. 5 with its Holiday Savings Event for its Beauty Insider members. Each tier in the retailer’s membership receives different savings: Its Rouge members receive 20 percent off, its VIB members receive 15 percent off and Insiders receive 10 percent off on purchases until Nov. 15. Sephora will again offer more deals closer to Black Friday.


Target kicked off its Black Friday savings initiative on Oct. 31, with the retailer announcing it will offer new week-long deals every Sunday across electronics, toys, homeware, appliances, apparel, beauty and more categories. Deals include $100 off on Beats headphones and $200 off on HP’s 15.6 inch laptop.

From Nov. 4 to Nov. 6, Target will offer additional deals, such as the Element 65-inch Smart TV at $299.99 (originally $649.99), the Keurig K-Mini at $49.99 (originally $89.99) and the Bose QuietComfort Headphones at $179.99 (originally $299.99).


Walmart is hosting its second annual “Black Friday Deals for Days” initiative starting on Nov. 3 and running through the end of the month. The initiative offers customers deals across the retailer’s product categories, including deals on electronics, toys, appliances, home goods, apparel and more.

The retailer will be releasing savings opportunities throughout the month, with deals hitting on Nov. 3 and Nov. 10. Other deal days have not yet been revealed.


The Best 2021 Black Friday Beauty Deals 

What to Buy on Black Friday, According to Retail Experts 

10 Things to Expect During the 2021 Holiday Shopping Season 

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