Some 450 public-focused events over five days. That’s the ‘City Wide Celebration’ programme organised by The British Fashion Council (BFC) to take place across the capital during London Fashion Week (LFW) across 17-21 February.
The BRC has created a programme of events and activations from brands, restaurants and cultural institutions running alongside the LFW show schedule.
Open to the public and “continually showcasing the incredible creativity and innovation of London”, City Wide Celebration will offer those 450 events in key shopping destinations such as Chelsea, Oxford Street, Covent Garden, and Regent Street.
Participating brands include Anya Hindmarch, Browns, Fiorucci, MatchesFashion, Peter Jones, Selfridges, Jigsaw, Labrum, Helen Anthony and many more.
Activations range from creative workshops and panel discussions to promotions, collection previews, styling sessions and designer Q&As.
Events will include Anya Hindmarch’s ‘World’s Smallest Department Store’, an exclusive exhibition and evening talk at Jigsaw, special promotions at Helen Anthony’s O2 arena store; Anciela’s interactive fashion installation made with textile waste; candle making at French Connection; DJ sets at Vinti Andrews and AllSaints; a spring shopping party involving music and drinks at Free People; and an exclusive pop-up cafe at Matchesfashion.
The full list of activations and a schedule of activities taking place can be found on the official LFW website.
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