Hugo Boss’s youthful Boss label has returned to the slopes as Presenting Partner of the Hahnenkamm Races in Kitzbühel, Austria, and took the opportunity to unveil its new collab with specialist skiwear brand Perfect Moment.
The capsule collection sees the “casual, athleisure-driven aesthetic of Boss united with Perfect Moment’s renowned expertise in performance sportswear. The two brands’ shared values of quality, fit and innovation come together in women’s, men’s and gender-neutral styles that deliver eye-catching looks both on and off the slopes,” we’re told.
The offer is made up of hero silhouettes from existing Perfect Moment collections reworked in a “bold coloor palette”. The duvet jackets, ski jackets, ski pants, all-in-one ski suits, salopettes, knitwear, base layers and accessories “take the wearer from the first chairlift of the day to the final run home, while also offering stylish après-ski looks”.
The company unveiled the pieces at a special event featuring influencers and VIPs at the Boss Chalet. The venue was customised with Boss x Perfect Moment branding, and the event included DJ sets, live music and a dance show.
The 23-piece collection was also showcased elsewhere at Hahnenkamm with campaign imagery starring Jordan Barrett appearing on video walls, social walls and at the Kitz Race Club exclusive hospitality area that was decked out in Boss branding.
And the space dubbed BeyondKitz hosted a dedicated 100sqm collab pop-up store with experiential elements.
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