David Gandy Wellwear adds new-gen chinos to line-up

From John Lewis reporting surging sales of chino shorts to David Gandy Wellwear now launching reinvented chino pants as a star item, it’s clear that chinos are having a moment.

David Gandy Wellwear

A few weeks ago we reported on John Lewis’s surprise at how well men’s chino shorts were selling at the height of winter. And model-turned-entrepreneur David Gandy’s Wellwear line has now entered the fray, this time with full-length chino trousers that it says are an essential part of a spring wardrobe refresh.

It has launched what it calls “a brand-new classic”, dubbed the Easy Pant, in one colour only (stone) at the not-inconsiderable price of £140.

The company said chinos offer “wear-it-with-everything newness” and that this is actually chino 2.0”. 

This isn’t the stuffy Dad-trouser you think it is,” the company explained. It’s “David Gandy Wellwear’s new-gen take on the classic wardrobe staple, designed to help you live well”.

Claiming it offers “versatility” and “combines the comfort of sweatpants with effortless tailored style,” its “Easy Pant looks like a chino but feels like a jogger”.

It’s made from smooth interlock jersey “enhanced with Wellwear Breathe anti-odour and anti-bacterial treatment”.

It’s also clearly a reaction to men starting to buy smarter pieces after several years when loungewear was the top focus as more people worked from home. With a return to office working, consumers want to look smart, but still want the comfort that they got used to with loungewear.

Copyright © 2023 FashionNetwork.com All rights reserved.

Credit: Source link






Hong Kong to Host One of Asia’s Largest NFT Exhibitions in June

One of Asia's largest non-fungible tokens (NFTs) exhibitions titled "ARTAVERSE" will be hosted in Hong Kong starting on June 3. NFT marketplace has become more dynamic...

Alibaba to roll out generative AI across apps

By Reuters Published Apr 11, 2023 Alibaba Group, on Tuesday showed off its generative AI model - its version of the tech that powers chatbot sensation...

Zalando Nearly Doubles Operating Profit in Q2 on Better Order Economics

Zalando, Europe’s biggest online fashion retailer, said on Thursday that it had nearly doubled its operating profit level in the second quarter on...

One of America’s Most Popular Lash Brands Is Launching at Sephora

There’s a reason why Ardell’s most beloved faux lash styles are always sold out at my local CVS: they’re accessible, easy to use...
en English