H&M launches new products and campaign for fast-growing Move line

Global fashion giant H&M is kick-starting the new year with the launch of a major new collection in its H&M Move activewear offer, “empowering everyone to get moving… whether you walk, run, roll, skip, jump, bend or stretch”.

Having just dropped worldwide, the newly-added Empower Collection includes “fashionable and functional ‘movewear’ for women, men, and kids”, the retail giant said.

And to publicise the launch, H&M Move has brought together its high-profile ‘Global Brand Movers’ including Jane Fonda, Zlatan Ibrahimović and JaQuel Knight, “who all share H&M Move’s mission of getting the world moving”.

The launch is celebrated with a ‘joyful film’ where the trio is joined by pro-cyclists, volleyballers and more, “all trying new ways of moving in a new year”.

H&M Move also recently added Afghan-Danish refugee turned professional footballer and medical doctor Nadia Nadim to the line-up. And she’s part of the new campaign too.

The collection itself features a variety of seamless products, from jumpsuits to tights, bras and tees, “to give movers extra support and comfort. Contrasting power knit structures with pops of orange and cobalt blue bring fashionable touches to this functional collection”. 

Simon Brown, General Manager of H&M Move, said: “Bringing all four Brand Movers together for this campaign feels very special. We all share the same mission to get the whole world and everybody moving. Showing our Brand Movers having fun in our new Empower Collection we hope will inspire others to join us in starting the new year trying new ways to move.”