Indochino launches womenswear online

Vancouver-based made-to-measure brand Indochino announced on Monday the expansion of its women’s offering to its e-commerce channel, following a successful rollout in select physical showrooms last fall.

The line will make its online debut with the spring/summer 2023 collection, which offers custom apparel with a fit that celebrates the female form, making the brand the first to sell custom women’s apparel online on a mass scale. 

The collection dubbed ‘A Story In the Making’, launches with the brand’s first ever dual-gender campaign. Photographed in the city of Oaxaca, Mexico, the collection and campaign was inspired by the city’s lively colors, rich heritage, artistic architecture and textile making traditions.

“We are pleased with the early success of our women’s fit and look forward to seeing its continued growth fueled by this expansion across e-commerce and our physical showroom network,” said Drew Green, CEO of Indochino.

“Our mission is to empower shoppers to place themselves at the center of their own story, guiding them emotionally and practically through the process of creating custom clothing to feel like their truest self. The Spring/Summer 2023 collection and its corresponding campaign imagery bring that vision to life in a beautiful way, which we are proud to share with the world.”

Likewise, the first half of 2023 will see womenswear become available across the complete network of Indochino’s owned showrooms throughout North America.

Indochino named 2022 a record-breaking year of growth, as it achieved a seven-figure positive EBITDA, and increased year-over-year net revenue by 40%. The brand, which first launched in 2007 as an online retailer, currently operates over 80 locations across North America.