Moncler launches gender-neutral Alicia Keys capsule

Moncler’s new strategy of linking up with artists and other creatives has kicked off this week with the launch of one of its key collabs — with music star Alicia Keys.


The company said the new Moncler x Alicia Keys collection “transports us to a place where dreams are made” and was “inspired by New York but made for a world stage”.

The designs are intended to “capture the city’s energy, swagger, and hopeful optimism through baggy ’90s silhouettes and bold colorways”. 

It mixes both “feminine and masculine influences for an androgynous, effortlessly gender-neutral collection”.

The streetwear links are clear in the collection that offers “strong, ebullient hues such as green, red and Alicia’s signature purple pop in deliberately oversized trackwear silhouettes, accessorised with nylon bucket hats, cropped halter tops and shrunken tees”. It’s clearly targeting a young luxury consumer.

Meanwhile the first supporting campaign features imagery shot by Ibrahem Hasan, that spotlights the New York inspiration with a backdrop of the instantly recognisable skyline. Including Keys, it stars “a poet, a musician, an actress, and a singer-songwriter… New Yorkers who are ready to make their mark”.

The second campaign by photographer Laura Jane Coulson “hones in on Alicia’s personality and character in a series of candid and colorful portraits that introduce us to Alicia Keys: the designer”.

Copyright © 2023 All rights reserved.

Credit: Source link






DiversityComm’s Black EOE Journal Announces Top LGBTQ+ Friendly Companies Early Results│Black EOE Journal

It seems fair to say that “quiet” is the workplace word for this year. “Quiet quitting,” “quiet hiring,” and “quiet firing” have all...

‘Paula’s Ibiza’ pop-up stores at Galeries Lafayette and Harrods

Translated by Cassidy STEPHENS Published Apr 28, 2023 The idyll between Loewe and Ibiza continues. The Spanish luxury label owned by the LVMH group is back with...

Preparing for the future of architecture with Collab Viewer Template

The Collab template provides a great starting point for customers to start to create their own collaboration spaces around their projects similar to...

Gisele Bundchen & Jeffrey Soffer ‘Spending Time’ Together: Report – Hollywood Life

View gallery Could love be in the air for Gisele Bundchen? The 42-year-old Brazilian model has been getting friendly with billionaire hotel mogul Jeffrey...

Ivanka Trump And Jared Kushner Once Made A Bizarre Gossip Girl Appearance

In the 2010 episode titled "Easy J," Ivanka Trump and Jared Kushner greet Lily van der Woodsen and Rufus Humphrey at a New...
en English