New Adidas ambassador Jenna Ortega will front its new label

Jenna Ortega’s value as a brand ambassador has soared since the debut of successful TV show Wednesday and the latest evidence of that came, coincidentally, on Wednesday as Adidas announced a major deal with the star.

She’s the latest addition to the Adidas ambassador roster, but most importantly, will be “the face of a soon-to-be-unveiled label.” 

“Coming together with a shared commitment to moving through the heart of culture with style, passion, and purpose, Jenna Ortega is the perfect embodiment of how the next generation is showing up in the world and who this new label is designed to represent,” the sports giant said.

As is always the case in the modern world of celebrity endorsement, Adidas focused on Ortega’s characteristics beyond her fame and physical attraction.

“An innovative on-screen icon, avid soccer fan, and yogi, who harnesses her power to voice what she truly believes in and stands for, Jenna Ortega’s progressive persona and relentless pursuit of creativity make her one of the most exciting trailblazers of her generation and the ideal partner to join the family as the face of its new label,” it said.

Ortega herself added that she’s been a fan of the brand for years.

And Brian Grevy, Adidas executive board member, added: “We are constantly looking at ways we can push the boundaries in both sport and culture, which is why it’s so exciting that we can announce Jenna Ortega has joined us, to launch our new label. 

“A progressive and passionate next-generation pioneer that is making waves across the globe, her fresh and creative way of thinking is what we, as a brand, found ourselves on and continue to be inspired by. We can’t wait to unveil what’s to come from this special partnership, very soon.”