Rihanna’s Fenty returns to Puma

Rihanna’s Fenty brand is making its triumphant return to Puma. 

Rihanna’s Fenty returns to Puma. – Puma

The sports company announced on Wednesday a new partnership with the global superstar in a simple and brief statement: “She’s back,” said Arne Freundt, chief executive officer at Puma. The statement was equally shared to Puma’s social media. 

Rihanna, who most recently made headlines for her Super Bowl halftime show performance and baby reveal, first teamed up with Puma as a global ambassador and creative director in 2014. She went on to release a series of sell-out sneakers and to produce runway shows in both New York and Paris. Her last Fenty x Puma collection was released in 2017. 

In 2019, Rihanna launched Fenty, her ready-to-wear line with LVMH, but ultimately shuttered two years later, amid reports of declining sales. Today, Fenty’s ecosystem focuses on cosmetics, skincare and lingerie.

Her Fenty Beauty and Fenty Skin collections, as well as the lingerie line, Fenty X Savage, have continued to dominate the industry, as well as Rihanna’s overall bottomline. Beyond her businesses, the singer is also set to release a new album this year. 

No other information was shared on Wednesday regarding the Puma collaboration, just a promise that more news would be “coming soon.”

Copyright © 2023 FashionNetwork.com All rights reserved.

Credit: Source link






Ariana Madix Is ‘Thriving’ In New Photo With Scheana Shay – Hollywood Life

View gallery Ariana Madix is not letting Tom Sandoval‘s cheating scandal ruin her life. In fact, the Vanderpump Rules star, 37, is actually “thriving”...

Dunkin’s Pumpkin Spice Latte Has 150 Less Calories Than the Starbucks Staple

When the leaves start to change and the air gets cooler, many of us get excited for one flavorful fall favorite: the pumpkin...

Banana Republic launches new home categories

Gap-owned fashion brand Banana Republic is once again expanding its offering with the launch of a growing 'BR Home' collection, available online and...

7 Key Questions to Ask a Financial Advisor Before You Hire Them

Photo: fizkes via 123RF Choosing a financial advisor is a big decision, especially if you’re new to investing. You have to trust an individual...
en English