Women’s activewear brand Tala is launching into extended sizing from 15 February. The sustainable and ethically-produced line will offer sizes 2XL to 4XL, starting with the retailer’s best-selling collections SkinLuxe and DayFlex on its Weartala website in the UK and US.
And in an effort to be fully transparent, founder Grace Beverley is also providing full access to the two-year journey behind releasing the newly-sized ranges.
It also includes a “clear outline of what’s to come” — from the launch period to the next six months — as 78% of every new style and colour dropped by Tala will be available in extended sizing within that period.
In the next four months, those 2XS – 4XL sizes will also be available in its Sweats, 365, and Swim ranges.
Meanwhile, it said the phased introduction “will allow the brand to integrate customer feedback from focus groups and fit sessions following each new collection launch”.
Beverley added: “When it’s estimated that 67% of US women are plus-sized, and the average size in the UK is a 16, there’s absolutely no denying that we are not fulfilling our mission as a brand advocating for accessibility to sustainable options if we don’t cater to nearly half the population.
“Extending our sizing is something I have wanted to do from day one of Tala and a project we have been working on in earnest for nearly two years now. As far as we’re concerned, it’s long overdue, and there’s no way we’ll do it perfectly from day one, but I am so excited to take this step towards becoming the Tala we ought to be.”
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