Vuori to open one-day London pop-up to introduce BlissBlend collection


Southern Californian-inspired US activewear brand Vuori is taking over a traditional London townhouse to introduce its women’s Vuori BlissBlend collection. 

The pop-up at No 19 Greek Street, Soho, will open just for one day (12 September) between 6pm and 8pm, allowing consumers to “enter a colourful, immersive world through the lens of Vuori” with a series of “bespoke 360-degree euphoric wellness and aura activations”.

The multi-dimensional initiative is the brand’s first UK pop-up event since its arrival in the UK in 2022. The store opening last year on Long Acre, Covent Garden, was its first physical store outside of the US. 

Each floor of the four-storey Soho townhouse will feature a “walk-through creative world that interprets the new unique fabric”. 

This includes light installations, interactive digital mapping, personalised aura readings and retail opportunities, alongside a bespoke meditation session by author and founder of @Thy.Self, Chloe Pierre.

The new Vuori BlissBlend range includes the AlltheFeels Legging (£110) and AlltheFeels Bra (£65) in Almond, Lake and Claret colour-ways and in sizes XS-XXL.

Founded in 2015, Vuori started as a men’s brand before expanding to include a women’s line. The brand has since established itself in the burgeoning activewear market, expanding into France, Germany, Ireland, the Netherlands, Australia, Canada, China, Hong Kong, Singapore, the Middle East, and Mexico, via e-commerce including dedicated webstores and tie-ups with established multibrand online retailers.
 

Copyright © 2023 FashionNetwork.com All rights reserved.



Credit: Source link

Discover

19,463FansLike
232,230FollowersFollow
90,042FollowersFollow
13,515FollowersFollow
2,920SubscribersSubscribe

Sponsor

spot_imgspot_img

Latest

8 Of The Best Fleece Lined Pants To Keep You Outside In Even The Coldest Weather (Updated 2022)

What guy doesn’t love getting dressed for frigid winter days? The answer is zero. The layering, the bulkiness, the overall lack of stylish...

The Ingredients This 62-Year-Old Swears By to Look 20 Years Younger

Sometimes aging gracefully is as simple as consistently using a few key ingredients. TikTok user Hannah Newman usually posts videos that highlight...

Etam makes a splash in Saint-Tropez

Translated by Cassidy STEPHENS Published May 12, 2023 Under a slighlty cloudy sky, Etam presented a summer show in Saint-Tropez on Thursday May 11 to unveil its...

Project Height Scholarship Deadline Extended

As a result of technical difficulties and due to upgrades, the NCNW website was down on Friday, March 3, 2023, which was the...

Paris Texas links with Browns for first bridal shoe and boot offer

Milanese footwear brand Paris Texas has linked up with Farfetch’s British luxury boutique Browns to launch its debut bridal collection. It features “a...
en English
X