It’s been twenty-five years since President Thomas J. Whitmore delivered his rousing INDEPENDENCE DAY speech, but the former President has returned in a new Budweiser ad. Stepping back into the role he played in both Independence Day films, Bill Pullman has partnered with Budweiser to recognize how far the nation has come in its fight against COVID-19 in celebration of the upcoming 4th of July weekend. Check it out below!
The ad also highlights Budweiser’s partnership with Direct Relief, a humanitarian aid organization focused on enabling vaccine access in both the U.S. and globally. In a statement, Bill Pullman said:
I can’t imagine a better or more meaningful moment to reprise this iconic role than Independence Day this year. I am proud to partner with Budweiser on its continued efforts to promote COVID-19 vaccination awareness and education. While the world has overcome so much in the past year and a half, there is still more work to be done. I hope this film can serve as a beacon of hope and progress for our country and beyond.
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“When we teamed up with White House to encourage Americans to get vaccinated, we recommitted to using our unique capabilities and deep connection to consumers to lead the safe and strong recovery of our country and economy,” Michel Doukeris, CEO of Anheuser-Busch, said “As people get back together with friends and family for Independence Day, we are celebrating the progress we’ve made together the best way we know how – over a beer – and are delivering on our promise of beer for America. There is no more iconic brand than Budweiser which is also stepping up to mark this extra special 4th of July holiday with an ad that reflects the very best of the American spirit.“
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