Holiday Season Wine Campaigns : Trivento

Argentinean wine brand Trivento has launched a new ad campaign featuring a 20-second spot to promote its premium tier wine, Private Reserve Malbec.

Launched on November 15, the new ad is said to belong to a broader marketing investment by the company that aims to target the UK market in an effort to bolster the brand’s increasingly strong position amongst British consumers. The 20-second spot will belong to Trivento’s ‘Bold Discoveries’ series, which is set to run until Christmas.

According to Trivento, the new ad, which intends to reach ‘Food & Wine Enthusiast’ consumers during the holidays, is expected to deliver 5.7 million impressions on catch-up programs alone. “We’ve experienced a step-change in our brand awareness over the last 12 months, and with this heavyweight Private Reserve campaign, we’re excited to drive our premium tiers further,” said Preety Johl, Trivento’s Marketing Manager.

Image Credit: Trivento



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