Motion-Powered Songs : Motion-Powered Song

Clif Bar and Grammy-nominated musician Mike Posner recently joined forces to launch a new song that only plays while you move. The new unique song, ‘Amor Fait’ with a custom ‘Remix in Motion’ listening experience, works through cutting-edge technology that leverages the accelerometer on your phone. The more an individuation mores, the more unique song remixes they can access.

The new initiative is part of Clif Bar’s ‘Let’s Move the World’ campaign and is the second collaboration between the brand and Posner. In May, Posner claimed Mount Everest to raise funds for the nonprofit law firm, the Detroit Justice Center. The latest collaboration will also donate money to the organization and was “designed to inspire people and demonstrate how individual movement can fuel global movements that make a meaningful impact.”

Image Credit: Clif Bar



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