Singing Frozen Food Packaging : Singing Packaging

In anticipation of the holiday season, Stouffer’s recently debuted new packaging that plays a jingle at the touch of a button. Fans can push the sticker — located at the front of the box — to hear 15-seconds of cheery music. The new marketing scheme is part of the brand’s ongoing ‘Happyfull’ campaign that highlights the “special feeling” eating a delicious Stouffer’s meal provides.

“We really wanted to give fans a way to experience the Happyfull feeling in an even bigger way this holiday season,” said Megan McLaughlin, brand marketing manager, Stouffer’s. “We hope this holiday song with a delicious Stouffer’s twist brings smiles to the faces of people as they get ready to enjoy our warm and comforting Mac & Cheese or Lasagna. This time of year is all about gathering around the table with family and friends, so we wanted to add a little extra cheer to the Stouffer’s experience.”

Image Credit: Stouffer’s



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