Modern-day influencer marketing tools offer a wide range of services to brands wishing to undertake influencer marketing. While the majority started out assisting with influencer search and discovery, that is only one stage of the influencer marketing process. You need to do many more tasks to operate a successful influencer campaign. Many of these involve content, the heart of successful influencer (and indeed social media) marketing. Although your influencers will typically make the content they use in your campaigns, you will need to review that content. And you might even decide to keep the best content they create in a content library so that you can reuse it. Many of the best influencer tools double up as content creation platforms, helping you organize your content.
All of the content creation platforms we include in this post have content review tools or give you access to some form of a content library to assist your influencer marketing efforts.
Top 15 Content Creation Platforms:
Top Content Creation Platforms
Grin describes itself as an all-in-one creator management platform helping eCommerce companies. It recognizes the importance of brands utilizing creators as brand storytellers.
It customizes its pricing to match the needs of your brand. With its eCommerce focus, it should be no surprise that Grin integrates easily with major eCommerce software like Shopify, WooCommerce, and Magento. You can easily manage everyday tasks from inside Grin, including managing and shipping products to your influencers, creating sales tracking links to pay commissions, and creating exclusive discount codes. Grin pulls all the registered users from your eCommerce site and then finds potential influencers.
You can use Grin to manage your campaigns, working with influencers throughout the process straight through to the content going live, at which point it notifies you. You build a content gallery with every photo and video from your campaigns available for download, which you can then repurpose. In addition, the reporting function has a real-time counter of sales that occur as a result of your campaigns.
CreatorIQ is an influencer and content marketing platform that lets you tap into the new age of the Creator Economy by cultivating authentic partnerships with creators to reach broader business objectives. It is genuinely end-to-end, with an interface that’s polished and efficient.
CreatorIQ integrates directly with social platform APIs and its AI-powered algorithm analyses over 1 billion public social accounts and their content. Of these, 15 million creator accounts are indexed on the system.
The agency takes a “content first” approach to its discovery. Its AI looks at all the discrete parts of any given piece of content, e.g., the image, the location, mentions, emojis, and much more. From this, it makes logical inferences. As a result, it finds influencers who are astoundingly relevant.
Once you’ve identified the best influencers, you can invite them via email to join your network through a white-labeled, fully customizable portal. You then use it for all communications relating to your campaigns. You effectively build a private creator network.
You can use CreatorIQ to deliver on any campaign outcome, from content and awareness to attribution and sales. This means you can use it as a content creation platform to collect content from the best creators in your niche.
Using sophisticated algorithms and AI, Klear divides the 900 million influencers in its database into over 60,000 topic categories and offers deep analytics about their audiences’ demo- and psychographics. Although Klear started by focusing on analytics and data (initially on Twitter), the agency expanded its offerings (and social platforms), moving towards an end-to-end experience.
Klear can help with your content creation by its social listening component. You can monitor specific accounts and hashtags and view any relevant content, helping you stay on top of trends. By doing this, the monitors you set teach the algorithms behind the scenes the kind of accounts and content you consider relevant to your brand. This, in turn, helps the AI to “understand” your brand. This helps Klear’s discovery tool prioritize the search results most relevant to your brand.
Klear offers in-depth information about each influencer it recommends. It gives an overall influence score for each influencer calculated relative to other similar accounts, and it also provides a score for each social channel. Most importantly, it calculates a “True Reach” for every social profile.
Klear Connect is an integrated messaging feature. It acts as a hub for all influencer communication and collaboration. You can use it to directly invite influencers to join a campaign, share campaign briefs, and direct message with an in-app messaging tool. In addition, you can open a campaign and see where each influencer stands at a glance.
The platform includes a Content Approval tool that lets you review and approve all influencer content before it goes live, ensuring all content aligns with campaign goals. Include feedback if content is not approved, and maintain positive communication throughout the collaboration process.
As its (current) name indicates, Creator.co focuses on the creator economy. The platform’s focus is as much on creating content as it is on distributing that content. Because its creators generally fall into the micro-influencer category, the quality of their content is more important to Creator.co and its users than it is to many other influencer marketplaces. Creator.co is a prime example of an influencer marketing platform doubling up as a content creation platform. And unlike many of these platforms, Creator.co is designed and priced to appeal to small and medium businesses.
You can select from two versions of Creator.co. One is self-service, where you use the platform as a tool to assist with your influencer collaboration. Alternatively, you could pick a plan that operates more like an agency, where you can leave Creator.co to do most of the work for you. In the latter case, you create and define your campaign and ideal influencer, and the system chooses from 100,000+ registered creators who shop and actively participate in campaigns. If you prefer to search for influencers yourself, you can filter and invite from a database of 500+ million social profiles featuring advanced insights on each creator.
Creator.co offers “Deep Insights” reports for any influencer, with in-depth data highlighting an influencer’s suitability for your brand.
Creator.co’s built-in Amplification feature is particularly useful for most brands. It moves an asset directly into Facebook Ads Manager.
Tribe Dynamics primarily describes itself as the most comprehensive influencer marketing analytics platform. And indeed, it places a strong emphasis on in-depth analytics. However, it offers much more than this, including targeted social listening and content capture. It automatically captures and displays content created about your brand from the influencers you care about. Then, zero in on the content created by a subset of your influencer community with custom feeds that automatically track mentions.
Tribe Dynamics captures mentions of your brand across major social media platforms, including Instagram, Instagram Stories, YouTube, TikTok, Pinterest, Twitter, and RSS Feeds. In addition, you can tailor content tracking to your influencer program so that you won’t worry about missing mentions of your brand, hashtags, or products.
Sort, filter, and organize content into dedicated activation-specific feeds to easily understand and report on your initiatives. Tribe Dynamics allows you to access cutting-edge influencer marketing data on your posts, influencers, community, products, and more.
Tagger is an all-in-one influencer marketing platform and creator listening engine. Tagger helps you plan campaigns, understand audiences, discover and connect with influencers, and report accurate results.
Tagger tracks more than 9 billion social conversations resulting in an incredible amount of points, all indexed, analyzed, and searchable. As an influencer marketplace, Tagger features over 6 million influencer profiles. It is now an end-to-end suite of tools for influencer marketing, widely recognized as one of the best available.
Tagger has partnerships with all the major social channels allowing them to pull in all the information for any profile, including influencers and brands. Brand profiles look just like influencer profiles on Tagger, and both give you deep and useful insights. For example, when Tagger shows you an audience for a topic of your choice, it’s not just because these people follow some accounts in that space. It’s because they’re talking, creating content, and engaging on that topic.
Tagger provides multiple ways you can organize your content. For example, you can organize influencers into groups, possibly separating by the types of content they share. You can also track the progress of content as each piece is submitted.
Affable.ai targets the entire influencer marketing process, from searching for influencers to measuring the impact your selected influencers drive for your campaign. Although the platform indexes influencers worldwide, Affable’s target customers are located in the Asia-Pacific region.
Affable believes data is the key to success with influencer marketing, so each influencer profile is backed by demo- and psychographic data. It then provides numerous search filters so that you can find the ideal content creators for your needs. You can even make negative searchers, excluding influencers on the criteria you set.
As your selected influencers create and post content for a campaign, Affable ingests it for analysis and reporting. This includes images, videos, captions, stories, and related metrics. You can export it all into a PowerPoint presentation showing a campaign overview and then drill down into each piece of content. The report includes key audience demographics for those who engage. It ignores people who see your content but move on. That way, you know who you can push further through the funnel.
Brands who sign up to Aspire gain access to the world’s largest creator marketplace. You can easily search a network of more than 6 million influencers by keywords, aesthetic, interest, demographics, and more.
Aspire crawls the web, gathering massive amounts of data on social accounts, and they filter the best ones through, adding them to the platform.
Aspire’s social listening abilities track mentions of your brand. You can also track mentions of your competitors.
One handy feature of Aspire is that you can search for influencers by matching their content to an image you provide, perhaps a successful image from a past campaign. This can make a great starting point to find new voices for your campaigns.
Your campaign creation can include content guideline templates defining your campaign tasks requirements. For instance, you might have separate templates for Instagram Photos, Instagram Videos, and YouTube videos. These templates automate the inclusion of all the necessary fine print.
Upfluence has a massive database of 3 million influencers, with every piece of their content analyzed for reach and engagement. It contains all the tools you need to streamline your campaigns, including campaign briefs, draft reviews, email templates, payment instructions, influencer status and actions, pricing offers, and influencer payment management.
You can write and save influencer campaign briefs detailing your objectives and expectations and let influencers respond to your offer directly within the platform. The agency’s inclusion of draft review is particularly useful for content creation and management. Your selected influencers can create content for your campaign, and you can use the tool to moderate and approve it. Content creators submit their drafts and open two-way communication between the influencers and your team.
Refersion is a little different from the other influencer and content creation platforms in this post. It started as an affiliate marketing platform before recognizing the synergies between affiliate and influencer marketing. This makes it a particularly good fit for eCommerce businesses. In addition, it integrates well with eCommerce apps like Shopify, BigCommerce, WooCommerce, Magento, Stripe, and Chargebee.
The platform keeps a content library, with visual assets such as banner ads and the link-in-bio space on social media. You manage these assets on the Refersion platform and change them as you want. For example, you might have an ad for an annual sale that you wish your affiliates and influencers to use. You can easily change the date and discount on the ad each year, and it will automatically change downstream on relevant influencer/affiliate websites.
Captiv8 started as a social listening and analytics tool but has since become an end-to-end influencer marketing platform. It proudly proclaims that it partners with 30 million content creators globally. It provides more than 500 discovery filters to create personalized and culturally relevant storytelling for your brand. Captiv8’s AI engine helps you identify relevant content partners to build brand relevance and reputation at scale through storytelling.
Captiv8 claims to be the only platform with first-party creator authentication, so you can gain a deeper understanding of your creators, their passions, and what makes them tick to customize outreach and find the perfect fit.
It has an intelligent search engine for social posts that searches captions, bios, and images to uncover brand conversations and insights that matter to your brand and its customers.
Particularly useful for your content creation is Captiv8’s content calendar. You can visualize your post flighting in a visual content planning tool.
NEXT grew out of influencer agency Post for Rent, as its “next” big thing, with a real focus on large brands and agencies. Post for Rent created NEXT as an end-to-end marketing tool, emphasizing improving the “boring” facets: paperwork, team communication, and administrivia. It continues to use Post for Rent tools in other stages of the influencer marketing process.
NEXT is highly detail-oriented. The contract management tools can save about an hour and a half a day in paperwork administration alone. Setting up campaigns works much like creating a contract. You piece your campaign together, selecting options from a dropdown list. NEXT also includes extensive CRM features for both brands and influencers.
The NEXT Content library collects all your campaign content pieces, from still to moving images. Whenever your team needs to find specific content, they can filter by influencer, campaign, brand, or even a country, giving your content team quick access to the images they need. You can download and use influencer content for case studies, best practices, presentations, social and more.
Open Influence has placed much emphasis on image recognition. Open Influence’s AI uses image recognition to label images with descriptors, all of which become searchable. It gives you surprisingly accurate and relevant results. This makes it easy to look for people whose style and audience fit your brand. You can then do a look-alike search to find other influencers just like that one. Interests are indexed for engaged users only—not audiences as a whole.
You will see more than just influencer names, profile pics, and stats when you scroll through search results. You’ll also see five of an influencer’s most relevant posts to your search.
You can also see influencers’ content in a Mood Board. Once you have a combination of influencers in a list, Open Influence will show five relevant posts per influencer, arranged all together in rows on the screen. This shows you how their styles mesh with one another, as well as your own. In addition, it gives you a sense of the types of content they would create for you.
At its core, Stellar’s goal is to replace many of those old spreadsheets where you used to store information. The platform has three sections: Influencers, Groups, and Reports.
You begin by adding your influencers to the Influencer section. Stellar doesn’t have a discovery tool, so you will have to find your influencers elsewhere.
However, it is more than a spreadsheet, and once you enter your influencers, Stellar automatically populates the section with relevant social data. In addition, it includes a mini-feed for each influencer’s account, showing you recent content.
Once you’ve added your influencers, you can organize them into groups. You can group them in multiple ways, including by topic, audience, or campaign.
With the reports section, you can run reports on your campaigns and those of your competitors. These reports are comprehensive. You can drill down to each influencer in a campaign and see individual performance stats.
Gen.video recognizes that producing content that inspires purchases sits at the core of influencer marketing, so it partners brands with creators who can make world-class, engaging, and unique content through the lens of driving sales at the digital shelf.
One of its focal points is creator content collaboration. You can create, edit and share content faster than ever with a centralized hub that allows quick feedback, read-along transcripts, file sharing, and more.
Inbound content is filtered by creator, platform, and status, all with version control. Content visualization is optimized by platform, allowing approvers to see associated metadata along with content. Feedback is threaded and auto-timestamped, and even guest approvers can leave feedback and indicate their status. In addition, you can review videos with accelerated playback and read-along transcripts.
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