Lionel Messi Becomes Sorare’s Brand Ambassador and Investor

Lionel Messi, a football star who has bagged seven Ballon d’Or Awards, has joined hands with Sorare to be its brand ambassador and investor.

Sorare is an Ethereum-based fantasy soccer game platform that leverages non-fungible tokens (NFTs). Therefore, Messi will be instrumental in how fans connect with players and clubs.

Nicolas Julia, the co-founder and CEO of Sorare, pointed out:

“We believe Messi will help us set new standards in how we do this, and we look forward to sharing what new content and fan experiences we’ve been collaborating on soon.”

He added that the partnership was a “huge milestone” for the platform. 

Messi, who currently plays for the French club Paris Saint-Germain (PSG), said:

“Fans have always looked for ways to express their passion and get closer to the players and teams that they love and Sorare’s combination of a fantasy game with digital collectibles gives fans new ways to do that, wherever they are in the world.” 

Sorare users usually have the chance to create their preferred teams and trade NFT-based football player cards.

Comprising at least 2 million users spread across 185 countries, Sorare was previously valued at $4.3 billion. The Paris-based startup has also partnered with more than 300 sports teams and major leagues, such as Germany’s Bundesliga and Spain’s La Liga. 

Sorare has expanded its scope beyond football to include other sports like baseball and basketball.

For instance, the National Basketball Association (NBA) recently inked a deal with the platform to enhance the fan experience and render more interaction, Blockchain.News reported.

The NBA acknowledged that the fantasy basketball game would allow fans to develop a lineup of NFT-powered digital collectables based on their favourite teams and players.

Sorare seeks to boost digital assets and blockchain adoption in daily life by creating unique digital tokens on its fantasy platform. 

“There has been a lot of hype around different football projects using non-fungible technology up to now, but the ones that stick around will be those that offer real underlying utility and see non-fungible technology as the means to achieving their goals, not the ends,” Julia stated.

Image source: Shutterstock

Credit: Source link






Zoey Deutch Says She Tried Botox to Treat Excessive Sweating

Stars—they’re just like us—they sweat uncontrollably. Zoey Deutch is the name on everyone’s lips right now, as the movie she stars in, Not...

Baltimore native, Mario, smashes competition in live Verzuz TV competition

By Stephanie Harper, Special to the AFRO Charm City native Mario showed up to the latest Verzuz TV battle against Omarion ready and...

I sleep with makeup: Kim Kardashian shocked fans

41-year-old Kim Kardashian made an unexpected revelation. The reality TV star assured...

A Crash Course on The BoF Sustainability Index 2022

Subscribe to the BoF Podcast here.Background:According to the United Nations, the world needs to radically slash emissions by 2030 if it’s to have...

This Award-Winning Hyaluronic Acid Serum Is a Game Changer for Dry Skin

We know that our body’s natural ability to generate hyaluronic acid (HA) depletes with age, and the ingredient is essential in any skin-care...
en English