Recruiting astronauts with virtual production


“In the past, the space agency worked with internal teams for video content,” says Jérôme Bernard, founder of Duck Factory. “This time though, they needed a fresh set of eyes—and new, cutting-edge technology—to create a recruitment ad that was truly aspirational.”

With the help of virtual production in Unreal Engine, the Duck Factory team had just three months to deliver a film good enough to inspire the next generation of people to take steps on the moon. The pressure was on.

Ten virtual environments, millions of triangles 

The initial brief came in September 2020, and it was immediately evident to the Duck Factory team that it wouldn’t be feasible to bring all their ideas to life using traditional production methods.

“Our actors had to go to the moon. They had to command spaceships. It was impossible to incorporate all these ideas to the quality we’d expect,” says Jérôme. “Soon, it became obvious that combining virtual production technology with the power of Unreal Engine would not only enhance the overall creativity behind the project, but also enable us to deliver on time.” 



Credit: Source link

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Discover

Sponsor

spot_imgspot_img

Latest

Why the Beauty Industry Is Flocking to Clubhouse in Droves Right Now

If you’re not on Clubhouse yet, you’re late to the party—the daily beauty party. The hottest app to load on our iPhones (it’s...

US apparel brand Jaanuu hires two new top-level Nike executives

Scott Shepley-VP of Brand Marketing & Dan Alder-Chief Marketing Officer Pic: PR Newswire US-based medical apparel brand, Jaanuu, has hired...

The Suicide Squad goes gunning for #1 at the weekend box office!

THE SUICIDE SQUAD shoots into first! The second mission for DC Comics' supervillain team battled to the top of the box office this weekend...

Power Moves | Kate Spade Gets a Shakeup, Amazon Fashion Appoints New President | Power Moves, News & Analysis

Kate Spade creative director Nicola Glass to exit. Glass will leave in April amid a broader reorganisation at the struggling brand. She joined...

With Just 1 Word, Microsoft Explained the Real Reason Your Team Isn’t Ready to Return to Work Yet

Like many of its tech peers, Microsoft announced earlier this month that it was again postponing its plans to bring employees back to the...
en English
X