Yahoo Hong Kong’s online magazine (BetterMe Magazine) announced on Monday that it will launch its first NFT project, popularly known as ‘City Frenchie’, on July 21.
For many pet owners, owning a pet is like having a child. They consider pets as family members, and these family members deserve to be pampered and entertained.
Yahoo Hong Kong, in collaboration with its online magazine, will launch 100 pet Frenchie-themed NFTs. The global pets theme park NFTs will not only welcome pets of all kinds, their owners and other pet lovers but also express a core brand pillar like environmentalism, mental and physical wellbeing, culture, travel, and uniqueness.
Every City Frenchie has its one-and-only personality and hobby. Users, therefore, can find the NFT that best represents them to express their love for their furry friends in the metaverse.
Matthew Chan, Head of Sales, Yahoo Hong Kong & China, commented about the development: “With aims to offer seamless, one-of-a-kind experiences to our users, Yahoo Hong Kong has been actively embarking on new opportunities as technology reshapes the world, our lives and the way we connect with not only others but with information. Growing our footprint in the metaverse and NFTs are priorities for Yahoo Hong Kong. We hope to bring even more entertaining and fruitful experiences whilst promoting Hong Kong art via a partnership with a local illustrator in BetterMe Magazine’s City Frenchie project.”
For every City Frenchie NFT bought, BetterMe Magazine will donate parts of its profits to the Society for Abandoned Animals Limited (SAA) to support the huge expenses of forgotten, senile, disabled or ill animals.
SAA promises to give such animals a forever family or be their home until they pass with the mantra of “no killing, no abandoning”. Owners (digital collectors) of City Frenchie NFTs can support these animals and have an opportunity to visit the pets at SAA.
According to Yahoo Hong Kong, 1,105 City Frenchie NFTs will be available at the presale on Artzioneer on August 1, starting at HK$800 (payable by Mastercard or Visa). The official launch will take place on August 8.
Allowing Users to Connect with Digital Worlds
The branding is actively continuing to expand its footprint in the metaverse to bring exceptional experiences to its users. The latest development comes after Yahoo, last month, launched a series of Metaverse and NFT-related activities in the Decentraland metaverse to entertain Hong Kong residents.
According to the California-based company, such new metaverse possibilities are making it possible for Hong Kong residents to keep up with their social lives while still adhering to COVID-19 rules.
Yahoo believes that the metaverse might let local residents who are quarantined keep in touch with friends and family.
Yahoo’s Decentraland metaverse debut came a few days after Meta on Facebook announced big plans to bring metaverse technology to Hong Kong.
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