3 Reasons Why Prime Day 2022 Was a Hit With More Than 2 Million Small Businesses



This July 12 marked the start of Amazon’s eighth year of Prime Day sales, a two-day deal extravaganza, which, according to early estimates, delivered Christmas in July for many small businesses. 

Prime users saved $1.7 billion — the most savings of any Prime Day thus far, said the e-commerce giant in a press release. In the U.S., Prime members purchased more than 60,000 products per minute throughout the sale.

This year was also the largest Prime Day turnout for the smaller companies that sell their wares on Amazon’s platform. Nearly 2 million small and midsize businesses participated in this year’s Prime Day, amounting to $3 billion in sales on more than 100 million products in the three weeks leading up to the highly anticipated event. Small business sales growth on Amazon even outpaced the site’s own retail business. The company was unable to supply an estimate for its own retail sales during the event in time for publication. 

Here are three changes Amazon made this year to help small businesses ring in added sales:

Gave them a badge.

In an attempt to key in on small businesses and make it easier for Prime members to shop and discover these sellers on the platform, Amazon launched a Small-Business Badge. The badge also offered other identifying characteristics, like including whether the small business is black-owned, military-family-owned, and woman-owned.  

Gamified its sales

The platform offered members chances to win prizes for every $1 spent on eligible small-business products leading up to the annual sale. The “Support Small Businesses to Win Big” sweepstakes offered thousands of gift card prizes as well as larger prizes such as trips for two to New York City, the Super Bowl, and Los Angeles. A total of 114,289 winners won prizes totaling $11,687,500. The initiative is seen as a counterpoint to criticisms that the company deliberately throttles small businesses and third-party sellers on its platform. 

Amped up the multimedia

Throughout the two-day sale, Amazon had live streams on its platform for consumers to review some of the deals. The site partnered with thousands of creators, who each shared their own Prime Day deals. The Amazon Live Prime Day streams had more than 100 million views.



Credit: Source link

Discover

19,463FansLike
232,230FollowersFollow
77,985FollowersFollow
13,834FollowersFollow
2,920SubscribersSubscribe

Sponsor

spot_imgspot_img

Latest

Ann Demeulemeester’s Enduring Modernity | BoF

FLORENCE — “I do not like timeless: it is such a misleading concept,” says Belgian designer Ann Demeulemeester. “Sometimes it is just a...

Zibby Allen Shares the ‘Mixing-Foundation’ Hack Used on the Set of ‘Virgin River’

The fact that Season 4 of Netflix’s Virgin River has been a hard-hitting success is not lost on Zibby Allen (she plays Brie...

How was the first meeting of Elizabeth II with great-granddaughter Lilibet, daughter of Harry and Meghan

The Queen met the baby during the celebration of the platinum anniversary of her...

Kris Jenner Denies Rumors That Scott Disick Is Out Of The Kardashian Circle

Kourtney Kardashian and Travis Barker's romance is in full bloom and fans cannot get...

Sneaker Reseller Goat Set to Acquire Streetwear Site Grailed

Sneaker marketplace Goat Group Inc. is set to acquire streetwear-resale site Grailed to expand deeper into the apparel business.Grailed, a peer-to-peer fashion site, will...
en English
X