Airline-Owned Super Apps : AirAsia Xpress

Malaysian multinational airlines AirAsia has announced the launch of AirAsia Express, a new parcel delivery service that will be available in Kuala Lumpur, before being rolled out to other parts of Southeast Asia.

The new service helps further establish AirAsia as an emerging super app, as the company seeks to tap into Southeast Asia’s e-commerce boom. In addition, the transition represents a strategic move that sees AirAsia bridging into digital business in order to recover from the revenue losses it suffered due to the COVID-19 pandemic.

AirAsia Xpress will now be offered alongside AirAsia’s food delivery and ride-hailing services. As a result, the new service contributes to AirAsia’s efforts to develop as a prominent super app able to compete with Southeast Asia’s tech giants, such as Indonesia’s GoTo and Singapore’s Grab.

Image Credit: AirAsia

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