The new service helps further establish AirAsia as an emerging super app, as the company seeks to tap into Southeast Asia’s e-commerce boom. In addition, the transition represents a strategic move that sees AirAsia bridging into digital business in order to recover from the revenue losses it suffered due to the COVID-19 pandemic.
AirAsia Xpress will now be offered alongside AirAsia’s food delivery and ride-hailing services. As a result, the new service contributes to AirAsia’s efforts to develop as a prominent super app able to compete with Southeast Asia’s tech giants, such as Indonesia’s GoTo and Singapore’s Grab.
Image Credit: AirAsia
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